It’s no secret that the vacation home market has seen some highs and lows over the last few years. During the pandemic, many people were looking for a place to get away and experience the serenity of nature. More recently, high housing prices and low inventory have made it more difficult for people to find the vacation home of their dreams.

In the midst of these ups and downs, there have been trends emerging when it comes to buyers—who is buying cabin and lake properties, and what are their preferences? Among many influential factors is age. Here are some of the core tendencies we see in how different generations of buyers are shopping for cabins.

Millennials: Seeking Balance & Outdoor Escape

Millennials are the youngest generation starting to seriously consider purchasing a cabin or vacation home. Many of them are established in their career and have settled into their first home. While finances are tight for many, millennials have a passion for the outdoors, value work/life balance, and may prioritize saving up for a cabin for their next season of life. Rustic, log cabin-style homes tend to be appealing as well as spacious yards for children or pets to play.

Gen X: Investing in Family Retreats

According to this article from Fortune, Gen X outpaced boomers in 2024 when it came to purchasing a second home. This may be because Gen Xers are starting to become empty nesters and approaching retirement. Some are ready to downsize their primary home and spend more of their free time at the lake or in the woods. Larger vacation homes appeal to Gen Xers who still prioritize having a space that can accommodate their adult children and grandchildren. They also want homes that are in and around small towns, with access to community, activities, and lakes or trails.

Baby Boomers: Convenience, Confidence & Comfort

Although Gen X led the way in 2024, boomers have historically been the ones who are the most interested in and able to purchase a vacation home. Having a second home appeals to boomers who enjoy hosting family and friends, especially those whose primary homes are small and may not have the space for large gatherings. As they continue to age, Baby Boomers tend to prefer spaces that are single level and lower maintenance, prioritizing homes that will be easy to care for in their next phase of life. They may opt for a cabin or vacation home in a less-rural area that has more amenities included, such as lawn care or snow removal.

Whether or not your preferences align with the trends listed above, what is most important is that you find a cabin that fits your needs and preferences. Our team of experienced realtors at Vacationland Properties is here to help you clarify and find a home that’s just right. Reach out to us if you’re ready to find your dream home in the Wisconsin Northwoods.