The housing market has yet to see any significant shifts in 2025. While inventory has been slowly on the rise, interest rates and housing prices remain high, making many potential buyers hesitant about purchasing right now. Regardless, north-central Wisconsin has become a hot area for real estate in recent years due to its rural charm and the desire of many to take a break from city life. If you’re considering purchasing an investment property, here are 3 reasons why you should consider the Northwoods.

Affordability of Rural Wisconsin

According to Wisconsin REALTORS® Association, the average home price as of February 2025 was just over $300,000. This falls about $50,000 below the average home cost across the country, according to Zillow. Fewer expenses on the property upfront leaves extra budget for updates and improvements after purchasing. And while many factors influence home prices, one undeniable advantage of the Northwoods is stunning scenery at every turn.

Steady Economic Growth

In addition to its affordable properties, Wisconsin’s local economy has been strong and stable over the last several years. Additionally, with many people craving a rural escape, smaller towns have become popular vacation destinations. Minocqua’s lakes bring people from near and far who enjoy fishing and water sports while surrounding towns have trails, parks, and more to explore all year round. The trending popularity of lakeside retreats means a Northern Wisconsin cabin is a great investment opportunity.

Natural Beauty with Minimal Risk

Finally, the beauty of the Northwoods is hard to beat. From the lakes to the sprawling countryside to the lush green forests, it truly is an ideal spot for a getaway. While other states offer natural beauty of their own, Wisconsin also manages to avoid large natural disasters such as wildfires, earthquakes, or hurricanes, which many other regions struggle with. This can make it a safer and more sustainable option for those looking for a low-risk place to invest.

If you’re considering an investment property or want a cabin of your own to use and rent throughout the year, consider Northern Wisconsin. Let us help you get started—we know all about what the Northwoods has to offer. Contact us today to start your search.